University of New South Wales

Creating a campaign for UNSW's new season of merchandise

Two boys sitting on a porch in rural Australia

With a new line of merchandise hitting the shelves, the University of NSW were looking for a digital shopfront to showcase their new products and to sell online. With technical partners This Little Duck, Dialogic Studios were brought in to art direct the marketing campaign as well as to design their merchandise e-shop. Campus life was a key part of the campaign and James Green, the photographer, was able to capture the UNSW grounds beautifully for the shoot's backdrop.⁣

Art direction
Web design
Dialogic Studios
Web development This Little Duck
Photography James Green
UNSW merchandise
Screen shot of the UNSW merch website

2 people on UNSW campus wearing UNSW clothing

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Site designed and built by Dialogic Studios.

Type designed by Klim Type Foundry.

The Gadigal People of the Eora Nation were some of the world’s very first designers. Their experience spans over 40,000 years and their expertise in graphic storytelling has never been surpassed. We acknowledge and pay respect to their work and to their Elders, past, present and future.

Always was, always will be, Aboriginal land.