With a new line of merchandise hitting the shelves, the University of NSW were looking for a digital shopfront to showcase their new products and to sell online. With technical partners This Little Duck, Dialogic Studios were brought in to art direct the marketing campaign as well as to design their merchandise e-shop. Campus life was a key part of the campaign and James Green, the photographer, was able to capture the UNSW grounds beautifully for the shoot's backdrop.⁣