A new website to support industry change
Aboriginal and Torres Strait Islander peoples represent 3.3% of the Australian population however, the media that exists to serve these communities are not often considered as part of advertising campaign planning. Beyond 3% is a campaign initated by SBS that seeks to engage media agencies to begin to address this gap by learning more about the role and value of First Nations media in Australia today, doing more to be inclusive as an individual or an organisation in this sector, and re-thinking media spend by committing to increasing investment in Indigenous media platforms to at least a 3 per cent target.
We teamed up with technical partners This Little Duck to design and build the campaign website. It acts as both a resource for those seeking increase ATSI representation in Australian media as well as concrete actions to do so. Fully responsive on all screen sizes and with an eye to blazing fast performance, we succeeded in giving SBS a digital presence that matched their own quality of work.
This Little Duck