Raising funds for the digitisation of Australia's largest archive
The National Library of Australia holds Australia’s biggest archive – over 10 million items revealing the stories of the people and cultures that have shaped our nation. Together, they offer a portrait of our country available to those who visit it in Canberra. However, 98% of Australians live outside our nation’s capital. Their goal is to harness digital technologies to make our precious collection available online. For free. For all.
We joined forces with the Library to creatively direct their fundraising campaign to make this goal a reality. We produced imagery that envisioned an Australia where this archive was accessible from our very own homes and documented scenes that this future would accommodate. These images formed the backbone of the campaign which included a beautifully constructed booklet, large-format signage and digital marketing.
A key part of the Library's campaign was a beautiful booklet to go to potential donors. For the cover, we paired the familiar kraft board of archival boxes with the marble patterning of the Library's foyer. And the inside housed James Green amazing shots of Australians interacting with the Digital Archives from the comfort of their own homes.