National Library of Australia

Raising funds for the digitisation of Australia's largest archive

Two boys sitting on a porch in rural Australia

The National Library of Australia holds Australia’s biggest archive – over 10 million items revealing the stories of the people and cultures that have shaped our nation. Together, they offer a portrait of our country available to those who visit it in Canberra. However, 98% of Australians live outside our nation’s capital. Their goal is to harness digital technologies to make our precious collection available online. For free. For all.

We joined forces with the Library to creatively direct their fundraising campaign to make this goal a reality. We produced imagery that envisioned an Australia where this archive was accessible from our very own homes and documented scenes that this future would accommodate. These images formed the backbone of the campaign which included a beautifully constructed booklet, large-format signage and digital marketing.

Art direction
Publication design
Campaign design
Dialogic Studios
Campaign Manager Kathryn Favelle
Photography James Green
Printing Carbon8
Folio photography Foliolio
Thank you The staff of the Library who allowed us into your homes to help create these beautiful images
A mother and son on a couch in their home

A key part of the Library's campaign was a beautiful booklet to go to potential donors. For the cover, we paired the familiar kraft board of archival boxes with the marble patterning of the Library's foyer. And the inside housed James Green amazing shots of Australians interacting with the Digital Archives from the comfort of their own homes.

Cover of Treasured Voices booklet
Spread from Treasured Voices booklet
Spread from Treasured Voices booklet
Spread from Treasured Voices booklet
Spread from Treasured Voices booklet
A person reading a book from the Library's archives
Closeup of hands holding an artifact from the Library's archives
A family sitting in a living room accessing the Library's digital archives on a tablet

View more of our work

Site designed by Dialogic Studios.

Site built by Dialogic Studios and This Little Duck.

Type designed by Klim Type Foundry.

The Gadigal People of the Eora Nation were some of the world’s very first designers. Their experience spans over 40,000 years and their expertise in graphic storytelling has never been surpassed. We acknowledge and pay respect to their work and to their Elders, past, present and future.

Always was, always will be, Aboriginal land.