Headcase Hair is one of the premiere hair salons in Sydney and over the past 23 years, have sealed their reputation as the best artists for cutting, fashion and editorial styling. In 2020 the salon underwent a refurb as well as an opening of a second space in Potts Point. With it came an opportunity to reimagine their visual brand to fully compliment their new interiors. An emphasis on understated luxury and elegance was key in visualising their voice. Aesthetically, the forest green tones of brand paired perfectly with the natural textures of brass, marble and wood found in the shop.