Blueberry Fields

A new identity and label to support their expansion into the major supermarkets

Two boys sitting on a porch in rural Australia

What sets Blueberry Fields aside from the others is their emphasis on the hand grown process. Each berry is picked by hand, checked and then sorted individually by the farmer.

We thought the only way we could do this justice was to replicate their process. We did away with the digital and created a library of handpainted watercolour textures and shapes to tell Blueberry Fields' story.

Identity
Packaging
Dialogic Studios
Illustration Dialogic Studios
Bryn Desmond-Jones
Folio photography Foliolio
Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet

A single label can't tell the whole Blueberry Fields' story so we created a series of six that would sit side-by-side. Together, they give a complete picture of Blueberry Fields ー from its location on the hills of Byron Bay through to the overflowing buckets of berries that eventually make it into our bellies!

Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet
Product shot of Blueberry Field punnet
3 year old painting

We were lucky that 3-year old Xavier was able to take time out of his busy schedule to accept our commission. His skillful strokes provided the watercolour textures for the illustrations.

View more of our work

Site designed by Dialogic Studios.

Site built by Dialogic Studios and This Little Duck.

Type designed by Klim Type Foundry.

The Gadigal People of the Eora Nation were some of the world’s very first designers. Their experience spans over 40,000 years and their expertise in graphic storytelling has never been surpassed. We acknowledge and pay respect to their work and to their Elders, past, present and future.

Always was, always will be, Aboriginal land.